Nike approached us to develop an experiential program for it’s Nike Sportswear line targeted at hockey fans across the Toronto area. We created a fully branded shinny hockey experience complete with a mobile skate sharpening, hot chocolate dispensing and NSW gear selling store. Collaborating with the NHLPA we created hockey cards, videos and other gear to get kids pumped as players made guest appearances to coach shinny games across the city. As the program grew, fans could track the truck’s whereabouts on twitter and go try to find it parked at their local rink. The campaign came to life across XM, Retail & Digital, and our truck was repurposed for ongoing executions for basketball & soccer.