Adidas Originals Experiential
Art of the Olympiad.
To launch the opening of Toronto’s adidas Originals store, we enlisted and worked with local artists Niall McClelland, Lukas Geronimas and Robin Nishio to create an shoebox-style hoarding inspired by the olympiad to tease passers-by. The entire thing was hand painted in-studio and then assembled on-site. We had the amazingly good fortune of no one tagging the installation over the month and a half it was up. We also collaborated with Marinoni cycles to create a one-off track bicycle to commemorate anther opening in Montreal, which was auctioned off in benefit of MS Canada.
Role: Creative Director, Designer




