King Shit (Now King Skateboard) Magazine was and still is Canada’s #1 skateboard magazine. Back when I ran Breadwinner, they were an amazing, long lived client of ours, and we designed countless issues and side projects. Our take on it was to create a personality for each article instead of a homogenous design language to celebrate the spontaneity of skateboarding itself. We wanted to replicate the feeling of early zines, with a nod to Thrasher and Big Brother (one of the founders is Dave Carnie) Which were both huge influences of everyone at the studio.