Ikea Play Café was born of the idea that IKEA’s products inspire creativity and fun. We wanted to break the rules and invite visitors to come do the same so we created a space where that could happen freely. We created games, contraptions and activities with classic IKEA products for anyone to come play with and even purchase. We even flipped the iconic IKEA meatball on it’s head with a meatball bar where customers could freestyle toppings from curry sauces to jams to poutine. See the video case study HERE.