Instacart Quebec Launch
Launching Instacart in la belle province.
Working off of the insight that the people of Quebec love their food—shopping for it, choosing it, cooking it and of course, eating it, we created a campaign that would introduce Quebecois to a service that did the first two for them. We had to convince them that the products Instacart delivers would be up to their standards, so we created a celebration of the food they love, inviting them to enjoy it however they want.
Role: Creative Director
Allez-y — Go for it
(for the english version, scroll to the bottom)
En Anglais, SVP.
The English version, with a decidedly less passionate read, was only used to act as a translation for the client team. See, the French love their food more than the English.
- Fun fact: the spot originally aired with a final joke about putting pineapple on pizza, a serious faux pas in Quebec.