Identity for Jonathan Sabine — a multi-talented designer working primarily in furniture, lighting and product design — who approached me to tackle his brand’s and overall look & feel. A custom typeface was developed to reinforce his unique approach to design which pairs a modern sensibility with subtle organic interventions. Icons were designed for each product using as minimal an approach as possible to convey the most important elements in each form. Jonathan now practices as co-founder of MSDS-Studio.