I lead the rebrand for Moog Music - A brand with a rich heritage in innovation and product development, they're responsible for many of the electronic sounds which are a part of our everyday lives whether through music, in movies or as sound effects in video games, the Moog synthesizer family is the benchmark by which all others are measured. A client for 4 years, the initial rebrand ended up touching everything from packaging and marcomms to sales kits, website & iOS products like filtatron and animoog.